It is an incredibly common misconception that TripAdvisor is there for you to gain accurate feedback from your customers. WRONG. Here's why... As far as the smart restaurant operator is concerned, TripAdvisor is there for marketing, and marketing ONLY. The notion that comments/scores left on trip advisor are an accurate reflection of the service you are currently offering, is an incredibly dangerous mindset for a restaurant operator to be in. Don't do it. ​ Generally speaking

I wanted to share my insight on restaurants during PEAK rushes. Get it right when you are under pressure, and you will not only build sales on the short term, but also increase customer footfall during the rest of the week. Here's how... Know your customers Where your restaurant is situated and the type of dining experience you offer will likely impact your peak times. If you are extremely fortunate, these peaks will be predictable and regular, but not always. The starting po